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Terms of Use of the Vision Thing AI Application

Updated: 31 August 2026

These Terms govern the use of the Vision Thing AI web application operated by Vision Thing, s.r.o., with its registered office at Na Pankráci 1618/30, 140 00 Prague - Nusle, Company ID No.: 06958133, VAT ID No.: CZ06958133, email: info@visionthing.cz (the “Operator”).

By using the application, you agree to these Terms. If you do not agree with them, do not use the application.

The application is intended for users who plan an advertising campaign for themselves, their organisation, business or another professional or interest-based activity. If a user uses the application on behalf of a legal entity, entrepreneur, team or another third party, the user represents that they are authorised to act on behalf of that person or entity. If the user is a consumer, these Terms do not affect any rights that cannot be contractually excluded or limited.

1. What the Application Does

The application is used to propose and select advertising inventory and to prepare a non-binding advertising campaign proposal. In particular, the user may:

  • browse available advertising inventory,
  • select advertising inventory for a planned campaign,
  • enter a budget, campaign dates and notes,
  • communicate with an AI assistant when planning a campaign,
  • upload campaign materials, such as a logo, brand elements, texts or visual briefs,
  • generate, edit or propose advertising creatives using AI tools,
  • submit a selected proposal for human review and business follow-up.

The application does not automatically provide a binding offer, reserve advertising inventory, create an order or issue an invoice. Submission of a campaign selection is non-binding and serves to enable the Operator to review the proposal and, where appropriate, contact the user.

A binding order, reservation of advertising inventory or another binding business relationship arises only upon express confirmation of a specific offer by the Operator or another authorised person, unless a specific business document expressly states otherwise.

2. User Account

Some application features may require registration or login. By creating an account or using the application for the first time, the user enters into an agreement for use of the application under these Terms.

The user must provide truthful and up-to-date information, protect their login credentials against misuse and not share their account with unauthorised persons. The user must have the legal capacity to accept these Terms and use the application; if acting on behalf of another person or entity, the user must have the necessary authority.

The application allows login using an email address and password and may also allow login through an external provider, such as Google. The user is responsible for activity performed through their account unless they demonstrate that the misuse occurred through no fault of their own.

If the user suspects misuse or compromise of their account, they must contact the Operator without undue delay. The Operator may temporarily restrict, suspend or terminate the account if the user breaches these Terms, jeopardises the security of the application, infringes the rights of third parties or uses the application in a manner inconsistent with its purpose.

3. AI Assistant

The AI assistant helps the user prepare a campaign proposal, select advertising inventory, perform indicative planning and, where applicable, create or edit advertising creatives. The user acknowledges that, in the part of the application identified as the AI assistant, they are communicating with an automated AI system. Outputs of the AI assistant are supportive and informational only.

The user acknowledges that:

  • AI outputs may not always be accurate, complete or up to date,
  • the final campaign proposal may require human review,
  • the AI assistant cannot itself create a binding order or guarantee the availability of advertising inventory,
  • the AI assistant does not guarantee price, legal compliance of the campaign, suitability of the campaign for a particular purpose or compliance with the rules of advertising media,
  • AI-generated creatives may be inaccurate, inappropriate, similar to other outputs or require human and legal review before use,
  • before submitting a proposal, the user must review the budget, dates, selected inventory and other campaign parameters.

The user must not enter sensitive personal data, personal data of third parties, trade secrets or other confidential information into the AI chat unless this is necessary for use of the application. The user is responsible for ensuring that they have the right to enter any content submitted to the application.

If the user uploads a logo, trade mark, photograph, graphic, text, product materials or other content to the application, the user is responsible for ensuring that they are authorised to use such materials and that doing so does not infringe the rights of third parties. The Operator does not guarantee that an AI-generated output will be legally compliant, unique, registrable as a trade mark or suitable for a specific advertising medium.

If the user uses an AI-generated or AI-edited creative outside the application, the user is responsible for ensuring that it is reviewed before use and, where applicable, labelled in the manner required by law, the rules of advertising media or the nature of the specific campaign, in particular where it could appear to be a realistic image, video, voice or other representation of a real person or event.

4. Prohibited Use

The user must not use the application in a manner that:

  • violates applicable law or the rights of third parties,
  • interferes with the security, availability or integrity of the application,
  • circumvents technical restrictions, rate limits or security features,
  • is used to obtain data without authorisation,
  • contains malicious code, automated attacks or attempts to gain unauthorised access,
  • misuses the AI assistant to create unlawful, deceptive, discriminatory or otherwise harmful content,
  • results in advertising campaigns that violate applicable law, the rules of advertising platforms or generally accepted standards of conduct,
  • is intended for deceptive or covert advertising, or unauthorised use of trade marks, copyrighted works or other third-party rights,
  • is intended for discriminatory targeting or promotion of regulated products without compliance with applicable legal requirements,
  • circumvents the rules of advertising media, owners of advertising inventory or other participating partners.

In justified cases, the Operator may restrict or block such use or refer it for internal review.

Campaigns concerning political advertising, elections, referendums, matters of public importance or socially sensitive topics, as well as campaigns concerning regulated products or services, may be subject to specific legal requirements and rules of advertising media. The Operator does not automatically prohibit such campaigns, but may refer them for manual review, request additional information, modify the way they are processed, reject them or suspend them if there is a risk of violation of applicable law, third-party rights, the rules of advertising media or the Operator’s legitimate interests.

Manual review by the Operator does not constitute legal approval of the campaign or confirmation that the campaign complies with all requirements relating to political advertising, personal data protection, transparency, targeting or the rules of specific advertising media.

The Operator may reject, suspend or decline to pass a campaign proposal on for implementation if it has reasonable grounds to suspect that the content, targeting, product or manner of implementation of the campaign may violate applicable law, third-party rights, the rules of advertising media or the Operator’s legitimate interests.

5. Advertising Inventory, Prices and Availability

Information in the application, including the availability of advertising inventory, estimates of impressions, budgets, capacities, prices, media categories and other parameters, is provided for planning and indicative purposes only.

Actual availability, the final scope of the campaign, price, technical conditions, dates and any contractual terms must be confirmed by the Operator or the relevant authorised person. Estimates of reach, impressions, capacity or campaign performance do not constitute a guarantee of actual results. The Operator is not liable for business decisions made solely on the basis of an automated output of the application without subsequent review.

6. User Content

The user retains the rights to content entered into the application. At the same time, the user grants the Operator permission to use such content to the extent necessary to operate the application, process the campaign proposal, communicate with the user, provide customer support, ensure security, correct errors and improve the service.

Improvement of the service includes, in particular, error correction, output quality control, evaluations, prompt tuning, security analysis, optimisation of application features and improvement of the advertising inventory database.

The user may use AI-generated outputs for their own campaign proposal provided that this does not violate applicable law, third-party rights, the rules of advertising media or these Terms. The user acknowledges that identical or similar AI outputs may also be generated for other users and that the Operator does not grant exclusive rights to general styles, ideas, layouts or elements created by AI.

The Operator protects non-public user content using appropriate technical and organisational measures and makes it available only to persons who need it for operation of the application, handling of the campaign proposal, support, security, error correction or protection of legal claims.

The user must not enter into the application any content for which they do not have the necessary rights, or any content that is unlawful, deceptive, discriminatory, offensive, dangerous or infringes third-party rights.

7. Intellectual Property

The application, its design, software, databases, texts, brands, logos, structure and other elements are protected by the intellectual property rights of the Operator or its suppliers. The user receives only a limited right to use the application in accordance with these Terms.

The user must not copy, modify or decompile the application, circumvent its protective features, create derivative works from it or use it to create a competing service unless expressly permitted by applicable law.

The user must not systematically extract, scrape, download, copy or reproduce the database of advertising inventory, price lists, parameters, capacities or other application data beyond ordinary use of the application.

8. Availability and Changes to the Application

The Operator seeks to keep the application available and secure but does not guarantee uninterrupted availability or error-free operation. The application may be temporarily unavailable due to maintenance, infrastructure outages, security measures, changes to features or force majeure.

The Operator may continuously modify, expand, restrict or discontinue operation of the application. If a change materially affects users’ rights or obligations, the Operator may inform users in the application, by email or in another appropriate manner.

The Operator may reasonably amend these Terms, in particular due to changes in law, application features, security, suppliers or the business model. Users will be informed of a material change in an appropriate manner before it takes effect. If the user does not agree with the change, they may stop using the application and request account closure. Changes required for security or legal reasons may take effect earlier.

9. Liability

The application is provided as a planning and support tool. To the extent permitted by applicable law, the Operator is not liable for indirect damage, loss of profit, loss of business opportunities, loss of data caused by the user or a third party, or decisions made solely on the basis of automated recommendations of the application.

This does not limit any liability that cannot be excluded or limited under applicable law, in particular liability for damage caused intentionally or through gross negligence where such limitation is not permitted.

10. Personal Data Protection

Information on the processing of personal data is provided in the Privacy Policy.

11. Termination of Use and Account Deletion

The user may stop using the application and may request that the Operator close the account or delete personal data by emailing info@visionthing.cz.

Closure of the account may result in loss of access to draft proposals, communication history, uploaded materials, generated creatives and saved campaign selections. If the user submitted a non-binding campaign proposal or created a saved campaign record before closing the account, closure of the account itself may not automatically result in deletion of that campaign or termination of ongoing business communication where its retention or continuation is necessary or justified.

After account closure, data associated with the account may be deleted or anonymised. Submitted or saved campaigns may continue to be retained as a business, operational or analytical record, including the related conversation summary, selected advertising inventory, budgets, notes, uploaded materials or generated creatives, where such retention is necessary or justified. Internal business notifications and operational records may not be deleted retroactively when the account is closed. Further details are provided in the Privacy Policy.

12. Governing Law

These Terms are governed by the laws of the Czech Republic. Any disputes will be resolved by the competent courts of the Czech Republic unless applicable law provides otherwise. If the user is a consumer, this does not affect any mandatory consumer protection rights under applicable law.

13. Contact

For questions concerning these Terms, you may contact the Operator at info@visionthing.cz.